Logo is a complex composition – it consists of different shreds, which are tailored into the indissoluble entity. If every element is important and without some of the entity of the composition is ruined, this means a good logo.
One of the most important things for logo is choosing appropriate fonts. Sometimes you need to look over dozens or even hundreds of them to choose the proper one. The task seems to be difficult. Nevertheless the experience of big companies’ brand designs gives us a clear idea that usually logo fonts circle around few certain styles. They can be conditionally divided into:
- Handwritten fonts (Coca-Cola, Disney, Ford)
- San-serif (Facebook, Apple, eBay)
- Serif (Google, Volvo, Sony)
Sure, once we have this top list, we can better orientate in choosing the proper fonts for the logo. I’ve looked through different typography series and in result of this small research a have a digest of fonts for logos.
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- Handwritten fonts (Coca-Cola, Disney, Ford)
- San-serif (Facebook, Apple, eBay)
- Serif (Google, Volvo, Sony)
